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Loc Appreciation Day, Lagos by @hairvillagers Published 3 days ago by focus

28th June has been set aside as Loc Appreciation Day simply a day to celebrate locs and loc heads ..Dada.. worldwide and for the first time ever in Africa, Locitude will be hosting a… L.A.D ..Loc Appreciation Day ?meetup in Lagos, Nigeria. There will be a panel featuring Ani with waist long locs, Jatto easily the most popular locitician in Lagos and of course Ade of the spanking new but fully loaded www.hairvillagers.comThe event is themed..Wetin be locs sef.. where the panel will try to?define locs especially in the Nigerian context, DIY tutorials, Maintenance tips, vendors, hair products, etc. There will also be refreshments, giveaways and much more.
Venue: A White Space. 58, Raymond Njoku Street, Ikoyi, Lagos.
Date: 28th June, 2014
Time: 4.30 PM ? 8.00 PM

Birthday boy Mikel unveils new braided Mohawk against Atletico Madrid Published 7 days ago by focus

The Chelsea midfielder is wearing a new Mohawk-style braid ahead of their game at Estadio Vicente Calderon on Tuesday
Chelsea midfielder John Obi Mikel is wearing a new hairstyle ahead of his club s Uefa Champions League semi final clash with Atletico Madrid on tonight.
The Nigerian who turned 27 on Tuesday was spotted with a new look Mohawk-style braid at the club s Cobham training ground on Monday.
Having won a variety of hairstyles over the years, this new look is the most audacious the laidback midfielder has had.
Mikel moved to Chelsea as a shy 19-year-old in 2006 and has made 310 appearances for the Blues.
However, he has seen his appearances limited since the return of Jose Mourinho to Stamford Bridge this season.
As Mikel celebrates his birthday, we present to you the changing faces of the player over the years. These images show how he has grown from that shy youngster who moved from Lyn Oslo to Chelsea and who has become Nigeria’s midfield general.www.hairvillagers.com

Beauty markets draw global players……. Published 13 days ago by focus

By Segun focus

Consumer companies are building their beauty and personal care product lines to meet growing African demand
Outside of South Africa, African beauty markets have not held much historical allure to international companies. Shampoo, hair products and hair straighteners have not seen much demand from a continent where many measured their worldly wealth by the few coins in their pockets.
But increasing consumer appetite and income trends are tilting populations towards key price points for goods from shampoo to hair creams and hair relaxers, drawing in the likes of Unilever, Procter & Gamble, Colgate, Palmolive and L Oreal. Some of these companies have been in Africa for a long time, but not at the scale they now want to be.
Market drivers are fast growing economies such as Nigeria, major markets such as South Africa and Egypt, a rising middle income class, population growth? mostly in west Africa ?and increased urbanization, according to Richard Orendo Smith, chemical materials analyst at Frost & Sullivan, the research group.
The market is currently catered for by both imports from other continents and locally produced products, with local production representing about 50 percent of the volume of the total market.
While South Africa and Nigeria personal care and beauty sectors are among the heftiest? valued at $2.1bn and $1.2bn respectively ?the growth story is increasingly Pan African. Formal retail trade channels are expanding across the region, especially via the big South African retailers Shoprite, Pick n Pay, Massmart, Spar and Metcash ?whose own regional growth provides multinationals with a route to market.
Historically, South Africa has been a good market because, even if you aggregate across all ethnicities, there has been spending power there for some time,
says Geoff ?Skingsley, executive vice president for the Africa and Middle East zone at L Oreal. What has changed is an awareness that other parts of Africa now have an emerging middle class, so the opportunity becomes much broader.
L Oreal is looking to these markets to deliver significant growth over the next decade. The company now has regional hubs in South Africa, Kenya and Ghana, touching 15 countries. In particular, it has an eye on the east African market ? currently serving Kenya, Uganda, Tanzania, Rwanda, Burundi and Ethiopia and building on a product range that includes Softsheen Carson, Maybelline, Dark and Lovely, and Garnier.
When pondering which markets to enter, LOreal looks for a decent size population, an emerging middle class, a minimum of infrastructure, and stability, Mr Skingsley says. There are more and more African countries that fall into that basket.
In the Middle East and Africa? the final frontier for LOreal? like for like sales grew at nearly 15 percent in 2012, the highest growth of any of its regions, up from 10.5 percent in December 2011. Mr Skingsley expects LOreal to grow at the twice the rate of the market? because we believe we are bringing new and better products.

When it comes to product selection and innovation, certain international brands can have legs in African markets with minimal change to the product. We are developing libraries of options within our brands on a global scale and then selecting those options and tailoring them to African countries, says Craig Luck, R&D director for skin products at Unilever. It is important for brands to reach across, as far as they can, and speak to consumers in new ways. And there are some surprises along the way. www.hairvillagers.com

I Can not Cut My Hair For Any Amount—Phyno Declares

Showstopper and Nigerian indigenous rapper, Phyno, who just released his debut album, has disclosed that he can never have his hair cut for any amount or reason because, according to him, it is his identity.

The artiste said that someone had actually approached him, offering him a hundred thousand naira to cut the hair, but he declined.

According to Phyno,  someone has actually begged me with a hundred thousand to have it cut. It is my identity, I am a Rastafarian. I believe in living natural, the way God made me.

I feel naked without my dreadlocks. When I was younger, my mum used to cut my hair and I used to feel so shy and naked. It gives me a lot of confidence……

www.hairvillagers.com

http://hairvillagers.com/african-hair-styles-genevieve-nnaji-looking-pretty-on-pin-up-dreadlocks/

Braids and cornrows have been around for years.

  www.hairxillagers.com

They are traditional hairstyles which originated from Africa.The amazing things about these hairstyles are, they never go out of vogue(timeless), because they are convenient, cheap to maintain, different styles can be created out of it, suits almost all occasions, age and sex.
There are different types of braids and cornrows, examples are, water melon, kinky braids, Ghana weaving, straight braid (Bob Marley), basket weaving, Senegalese twist,Didi cornrows, dreadlocks and so on.
So if you are thinking of a new look for this season you can draw some inspiration from the pictures below.

I STARTED KEEPING DREADLOCKS BECAUSE I FORGOT MY CLIPPER AT HOME WHEN I TRAVELLED OVERSEAS….BASKET Bright Okpocha

Did you have dreadlocks since from birth ?

No, I was strictly on low cut then. I started wearing dreads when I was trying to carve out an identity for myself. So I thought about it; I did not want my looks to be conventional. And I did not? think about dreads. The dreadlocks came in when I was out of the country and I could not cut my hair because I did not go with my clipper and I could not just go to any salon and cut my hair. So I was just there and the hair was growing. I was out for two months; I was on a tour then and the hair was growing. I was looking at it and the day it was actually rough and I was like, let me try dreads.That was how I started. So when I returned, I just told my hair stylist that I would like to do dreads and that was how I started.
does it smell?
No, I try to take very good care of it. It does not. Initially I was uncomfortable in it until I became used to it. I have been known with this hairstyle. It is now an identity.
But you are not attaching some cowry shells on it?
No, I do not like that. You know? i am a Christian; I am from a Christian family, so we do not like all that.
How does your dad feel about your dreads?
My dad happens to be a very free guy. Even when I was into music, he never disturbed me about anything. He knows that that is what I want to do and he supports me by not complaining about my looks. He knows the business. He knows that this is showbiz.



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